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Frase

by Frase

AI WritingAI SEOAI WritingAI Content GeneratorAI Marketing

AI-powered SEO and content platform that researches, writes, optimizes, publishes, and monitors content for Google and AI search.

Frase is an AI-powered SEO and content platform designed to help individuals, marketers, agencies, and content teams research topics, create optimized content, and improve visibility in traditional and AI-powered search. It analyzes top-ranking search results, identifies important topics, questions, keywords, and content gaps, then helps create briefs and full-length content in a chosen brand voice. Frase also provides live SEO and GEO scoring while content is being written, helping users optimize pages for Google and AI search engines such as ChatGPT, Perplexity, Claude, Gemini, and Google AI. The platform supports publishing to WordPress, Webflow, Sanity, Wix, and FraseCMS, along with content monitoring, AI visibility tracking, site audits, content maintenance, API access, automation, and MCP integrations.

Provider

Frase

Category

AI Writing

Available On

Web, API, MCP

Launched

Jan 2017

Use Cases

SEO, Content Marketing, Blog Writing, Content Research

Best For

SEO professionals, content marketers, agencies, and teams creating and optimizing content for Google and AI search.

✨ Features (8)

SEO Research

Analyzes pages already ranking for a topic and identifies questions, topics, keywords, structures, and content gaps.

AI Content Writer

Creates full-length content from research and briefs while adapting the writing to a selected brand voice.

SEO Content Optimization

Scores content against top-ranking results and provides specific recommendations to improve topical coverage and search performance.

GEO Content Optimization

Scores content for AI search visibility and identifies changes that can make pages easier for AI engines to cite.

AI Visibility

Tracks brand visibility and citations across AI search engines including ChatGPT, Perplexity, Claude, Gemini, and Google AI.

Content Guard

Monitors published pages for ranking or traffic decay and can draft fixes for review.

Frase Agent

An AI agent that can research topics, create drafts, score content, and prepare content for publishing from natural-language instructions.

Frase Answers

Provides a conversational website widget that answers visitor questions from site content and captures questions for future content opportunities.

💰 Pricing

✕ Free Plan

✓ Free Trial

✓ Paid Plan

✓ Enterprise

Starting Price

$39/month billed yearly

Billed monthly

API Pricing

API access is included with every Frase plan; Enterprise customers can arrange custom rate limits and dedicated integration support.

💬 Prompt Library (5)

Create SEO Brief

Writing

Create a research-driven SEO content brief for a target keyword.

Create a detailed SEO content brief for the keyword [KEYWORD]. Analyze the search intent, important topics, related questions, competing content, recommended H2/H3 structure, entities, and content gaps. Make the brief actionable for a writer.

Write SEO Article

Writing

Generate a structured SEO-focused article from a topic.

Write a comprehensive SEO article about [TOPIC] for [TARGET AUDIENCE]. Use a clear H1, logical H2/H3 headings, answer important search questions, include relevant entities and keywords naturally, and maintain a helpful expert tone. Avoid keyword stuffing.

Optimize Existing Content

Writing

Find content gaps and optimization opportunities in an existing article.

Analyze the following article for SEO and AI search visibility. Identify missing topics, questions, entities, supporting facts, and structural improvements. Then provide specific recommendations to improve its ability to rank on Google and be cited by AI search engines.

[PASTE ARTICLE]

Competitor Content Research

Research

Research competing pages and discover content gaps.

Research the top-ranking content for [KEYWORD]. Identify the major topics, subtopics, questions, content formats, entities, and unique information covered by competitors. Then identify gaps that a new article could address better.

Improve AI Search Visibility

Writing

Improve content for AI search and generative engine visibility.

Review this page for generative engine optimization. Rewrite or recommend improvements that make the content clearer, more direct, fact-focused, and easier for AI search engines such as ChatGPT, Perplexity, Claude, and Gemini to understand and cite.

[PASTE CONTENT]

🔗 Integrations (11)

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⚠️ Limitations

  • •Frase does not guarantee Google rankings or AI citations; results depend on content quality, competition, and search behavior.
  • •Higher content volumes, additional seats, audit capacity, and AI prompts may require higher plans or additional usage.
  • •AI-generated content should be reviewed for factual accuracy, originality, brand alignment, and search intent before publishing.
  • •The platform is primarily focused on SEO, content creation, and AI search visibility rather than general-purpose conversational AI.

📚 Sources