AI-powered SEO and content platform that researches, writes, optimizes, publishes, and monitors content for Google and AI search.
Frase is an AI-powered SEO and content platform designed to help individuals, marketers, agencies, and content teams research topics, create optimized content, and improve visibility in traditional and AI-powered search. It analyzes top-ranking search results, identifies important topics, questions, keywords, and content gaps, then helps create briefs and full-length content in a chosen brand voice. Frase also provides live SEO and GEO scoring while content is being written, helping users optimize pages for Google and AI search engines such as ChatGPT, Perplexity, Claude, Gemini, and Google AI. The platform supports publishing to WordPress, Webflow, Sanity, Wix, and FraseCMS, along with content monitoring, AI visibility tracking, site audits, content maintenance, API access, automation, and MCP integrations.
Provider
Frase
Category
AI Writing
Available On
Web, API, MCP
Launched
Jan 2017
Use Cases
SEO, Content Marketing, Blog Writing, Content Research
Best For
SEO professionals, content marketers, agencies, and teams creating and optimizing content for Google and AI search.
✨ Features (8)
SEO Research
Analyzes pages already ranking for a topic and identifies questions, topics, keywords, structures, and content gaps.
AI Content Writer
Creates full-length content from research and briefs while adapting the writing to a selected brand voice.
SEO Content Optimization
Scores content against top-ranking results and provides specific recommendations to improve topical coverage and search performance.
GEO Content Optimization
Scores content for AI search visibility and identifies changes that can make pages easier for AI engines to cite.
AI Visibility
Tracks brand visibility and citations across AI search engines including ChatGPT, Perplexity, Claude, Gemini, and Google AI.
Content Guard
Monitors published pages for ranking or traffic decay and can draft fixes for review.
Frase Agent
An AI agent that can research topics, create drafts, score content, and prepare content for publishing from natural-language instructions.
Frase Answers
Provides a conversational website widget that answers visitor questions from site content and captures questions for future content opportunities.
💰 Pricing
✕ Free Plan
✓ Free Trial
✓ Paid Plan
✓ Enterprise
Starting Price
$39/month billed yearly
Billed monthly
API Pricing
API access is included with every Frase plan; Enterprise customers can arrange custom rate limits and dedicated integration support.
More Info
View pricing page ↗💬 Prompt Library (5)
Create SEO Brief
WritingCreate a research-driven SEO content brief for a target keyword.
Create a detailed SEO content brief for the keyword [KEYWORD]. Analyze the search intent, important topics, related questions, competing content, recommended H2/H3 structure, entities, and content gaps. Make the brief actionable for a writer.
Write SEO Article
WritingGenerate a structured SEO-focused article from a topic.
Write a comprehensive SEO article about [TOPIC] for [TARGET AUDIENCE]. Use a clear H1, logical H2/H3 headings, answer important search questions, include relevant entities and keywords naturally, and maintain a helpful expert tone. Avoid keyword stuffing.
Optimize Existing Content
WritingFind content gaps and optimization opportunities in an existing article.
Analyze the following article for SEO and AI search visibility. Identify missing topics, questions, entities, supporting facts, and structural improvements. Then provide specific recommendations to improve its ability to rank on Google and be cited by AI search engines. [PASTE ARTICLE]
Competitor Content Research
ResearchResearch competing pages and discover content gaps.
Research the top-ranking content for [KEYWORD]. Identify the major topics, subtopics, questions, content formats, entities, and unique information covered by competitors. Then identify gaps that a new article could address better.
Improve AI Search Visibility
WritingImprove content for AI search and generative engine visibility.
Review this page for generative engine optimization. Rewrite or recommend improvements that make the content clearer, more direct, fact-focused, and easier for AI search engines such as ChatGPT, Perplexity, Claude, and Gemini to understand and cite. [PASTE CONTENT]
🔗 Integrations (11)
WordPress
cms
Publish Frase content directly to WordPress with formatting and SEO metadata.
Webflow
cms
Publish optimized content directly to Webflow CMS.
Sanity
cms
Publish content to Sanity with native content formatting and assets.
Wix
cms
Publish optimized articles directly to Wix.
Google Search Console
seo
Import search performance data including clicks, impressions, CTR, and rankings.
Slack
communication
Send content, audit, and visibility notifications to Slack channels.
Zapier
automation
Connect Frase workflows to other applications through automation.
Make
automation
Build automated workflows around Frase content and SEO operations.
n8n
automation
Connect Frase with self-hosted and automated workflows using n8n.
MCP
protocol
Use Frase research, content, optimization, and visibility capabilities through MCP-compatible AI assistants.
REST API
api
Programmatically access research, content, SERP analysis, audits, AI visibility, publishing, and webhooks.
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⚠️ Limitations
- •Frase does not guarantee Google rankings or AI citations; results depend on content quality, competition, and search behavior.
- •Higher content volumes, additional seats, audit capacity, and AI prompts may require higher plans or additional usage.
- •AI-generated content should be reviewed for factual accuracy, originality, brand alignment, and search intent before publishing.
- •The platform is primarily focused on SEO, content creation, and AI search visibility rather than general-purpose conversational AI.
📚 Sources
- https://www.frase.io/features(official)
- https://www.frase.io/pricing(official)
- https://www.frase.io/features/api-integrations(official)
- https://www.frase.io/integrations(official)
- https://www.frase.io/features/geo-content-optimization(official)