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Pencil

by Pencil

AI MarketingAI MarketingAI AdvertisingAI CopywritingAI Image GenerationAI Video GenerationAI Creative AutomationAI Agents

AI marketing platform that generates, edits, scores, and scales on-brand advertising creatives across text, image, video, and media channels.

Pencil is an AI-powered marketing and advertising platform designed to help brands create, optimize, and scale digital advertising creatives. It combines multiple generative AI models from providers such as OpenAI, Google, Adobe, Anthropic, and others in one platform. Pencil can turn campaign briefs into text, images, videos, and complete ad concepts, while using brand assets, guidelines, and performance data to keep content on-brand and improve creative decisions. Its AI agents support workflows such as creative generation, editing, localization, resizing, competitive research, and performance analysis. Teams can connect advertising accounts to import campaign data, generate predictive creative insights, review content, and export or launch creatives across major advertising platforms.

Provider

Pencil

Category

AI Marketing

Available On

Web, API, Google Cloud

Launched

Jan 2018

Use Cases

Advertising, Marketing, Social Media Ads, E-commerce

Best For

Marketing teams, agencies, and brands that need to generate, optimize, test, and scale advertising creatives with AI

🧠 Models (6)

GPT-6 Solv6 Sol

Text and Reasoning

Context Window

Varies by model

Input

text

Output

text

Claude Opus 5.5v5.5

Text and Reasoning

Context Window

Varies by model

Input

text

Output

text

Gemini 3.1 Prov3.1 Pro

Multimodal

Context Window

Varies by model

Input

text, image

Output

text, image

Nano Banana ProvNano Banana Pro

Image Generation

Context Window

Varies by model

Input

text, image

Output

image

Veo 3.1v3.1

Video Generation

Context Window

Varies by model

Input

text, image

Output

video, audio

Adobe Firefly v4vv4

Image Generation

Context Window

Varies by model

Input

text, image

Output

image

✨ Features (8)

AI Ad Generation

Generates advertising concepts and creatives from campaign briefs using multiple AI models

AI Creative Scoring

Analyzes generated creatives and provides predictive insights about potential performance

Brand Library

Uses brand assets, guidelines, products, logos, fonts, and other references to create on-brand content

AI Agents

Provides specialized AI agents and workflows for creative generation, insights, research, and marketing tasks

AI Auto Resize

Automatically adapts static creatives into multiple advertising formats while preserving editable layers

Model Aggregation

Combines AI models from multiple providers in one platform instead of locking users to a single model vendor

Media Integrations

Connects advertising accounts to import performance data, analyze creatives, and export advertising assets

Bulk Generation

Creates large numbers of creative variations for different audiences, products, markets, and campaigns

💰 Pricing

✕ Free Plan

✓ Free Trial

✓ Paid Plan

✓ Enterprise

Starting Price

$14/month

Billed monthly

API Pricing

Usage and generation-based pricing varies by plan and AI model; enterprise pricing is custom.

💬 Prompt Library (6)

Create Ad Campaign

Marketing

Generate a structured AI advertising campaign from a product brief

Create a complete advertising concept for [PRODUCT]. Target audience: [AUDIENCE]. Goal: [GOAL]. Brand tone: [TONE]. Create multiple ad concepts with headlines, primary copy, visual direction, CTA, and recommended formats for social media advertising.

Create Product Ad

Marketing

Generate a product-focused advertising creative

Create a high-converting ad concept for [PRODUCT]. Highlight these benefits: [BENEFITS]. Target [AUDIENCE]. Use a professional, visually compelling style and include a strong headline, short ad copy, CTA, and visual concept.

Generate Ad Variations

Marketing

Generate multiple creative variations for testing

Create 10 different advertising variations for [PRODUCT]. Keep the core brand message consistent but vary the hook, headline, visual concept, CTA, and emotional angle. Optimize each variation for [PLATFORM] and [AUDIENCE].

Improve Ad Copy

Writing

Improve advertising copy and generate alternative marketing messages

Rewrite this advertisement to make it clearer, more persuasive, and more suitable for performance marketing. Keep the brand voice [BRAND VOICE], highlight the main benefit, and provide 5 alternative headlines and 5 CTA options.

[PASTE AD COPY HERE]

Social Media Ad

Marketing

Create platform-specific social media advertising content

Create a social media advertising concept for [PRODUCT] on [PLATFORM]. Audience: [AUDIENCE]. Objective: [OBJECTIVE]. Generate the headline, primary text, CTA, visual direction, and recommended aspect ratio.

Analyze Competitor Ads

Research

Research competitor advertising strategies and identify creative opportunities

Analyze these competitor advertisements and identify their main offers, messaging patterns, creative formats, hooks, CTAs, and visual strategies. Then suggest 5 opportunities for our brand to create differentiated advertising.

[PASTE COMPETITOR ADS OR DATA]

🔗 Integrations (7)

🎯 Related AI Marketing Tools

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⚠️ Limitations

  • •Full platform access requires a paid subscription after the limited free trial experience
  • •Generation usage is limited by plan and model-specific generation costs
  • •Creative quality depends heavily on the quality of brand assets, product references, and campaign inputs
  • •Some advanced governance, bulk generation, and enterprise features require higher-tier plans
  • •AI-generated advertising content should be reviewed by humans before publishing

📚 Sources