Pencil
by Pencil
AI marketing platform that generates, edits, scores, and scales on-brand advertising creatives across text, image, video, and media channels.
Pencil is an AI-powered marketing and advertising platform designed to help brands create, optimize, and scale digital advertising creatives. It combines multiple generative AI models from providers such as OpenAI, Google, Adobe, Anthropic, and others in one platform. Pencil can turn campaign briefs into text, images, videos, and complete ad concepts, while using brand assets, guidelines, and performance data to keep content on-brand and improve creative decisions. Its AI agents support workflows such as creative generation, editing, localization, resizing, competitive research, and performance analysis. Teams can connect advertising accounts to import campaign data, generate predictive creative insights, review content, and export or launch creatives across major advertising platforms.
Provider
Pencil
Category
AI Marketing
Available On
Web, API, Google Cloud
Launched
Jan 2018
Use Cases
Advertising, Marketing, Social Media Ads, E-commerce
Best For
Marketing teams, agencies, and brands that need to generate, optimize, test, and scale advertising creatives with AI
🧠 Models (6)
GPT-6 Solv6 Sol
Text and Reasoning
Context Window
Varies by model
Input
text
Output
text
Claude Opus 5.5v5.5
Text and Reasoning
Context Window
Varies by model
Input
text
Output
text
Gemini 3.1 Prov3.1 Pro
Multimodal
Context Window
Varies by model
Input
text, image
Output
text, image
Nano Banana ProvNano Banana Pro
Image Generation
Context Window
Varies by model
Input
text, image
Output
image
Veo 3.1v3.1
Video Generation
Context Window
Varies by model
Input
text, image
Output
video, audio
Adobe Firefly v4vv4
Image Generation
Context Window
Varies by model
Input
text, image
Output
image
✨ Features (8)
AI Ad Generation
Generates advertising concepts and creatives from campaign briefs using multiple AI models
AI Creative Scoring
Analyzes generated creatives and provides predictive insights about potential performance
Brand Library
Uses brand assets, guidelines, products, logos, fonts, and other references to create on-brand content
AI Agents
Provides specialized AI agents and workflows for creative generation, insights, research, and marketing tasks
AI Auto Resize
Automatically adapts static creatives into multiple advertising formats while preserving editable layers
Model Aggregation
Combines AI models from multiple providers in one platform instead of locking users to a single model vendor
Media Integrations
Connects advertising accounts to import performance data, analyze creatives, and export advertising assets
Bulk Generation
Creates large numbers of creative variations for different audiences, products, markets, and campaigns
💰 Pricing
✕ Free Plan
✓ Free Trial
✓ Paid Plan
✓ Enterprise
Starting Price
$14/month
Billed monthly
API Pricing
Usage and generation-based pricing varies by plan and AI model; enterprise pricing is custom.
More Info
View pricing page ↗💬 Prompt Library (6)
Create Ad Campaign
MarketingGenerate a structured AI advertising campaign from a product brief
Create a complete advertising concept for [PRODUCT]. Target audience: [AUDIENCE]. Goal: [GOAL]. Brand tone: [TONE]. Create multiple ad concepts with headlines, primary copy, visual direction, CTA, and recommended formats for social media advertising.
Create Product Ad
MarketingGenerate a product-focused advertising creative
Create a high-converting ad concept for [PRODUCT]. Highlight these benefits: [BENEFITS]. Target [AUDIENCE]. Use a professional, visually compelling style and include a strong headline, short ad copy, CTA, and visual concept.
Generate Ad Variations
MarketingGenerate multiple creative variations for testing
Create 10 different advertising variations for [PRODUCT]. Keep the core brand message consistent but vary the hook, headline, visual concept, CTA, and emotional angle. Optimize each variation for [PLATFORM] and [AUDIENCE].
Improve Ad Copy
WritingImprove advertising copy and generate alternative marketing messages
Rewrite this advertisement to make it clearer, more persuasive, and more suitable for performance marketing. Keep the brand voice [BRAND VOICE], highlight the main benefit, and provide 5 alternative headlines and 5 CTA options. [PASTE AD COPY HERE]
Social Media Ad
MarketingCreate platform-specific social media advertising content
Create a social media advertising concept for [PRODUCT] on [PLATFORM]. Audience: [AUDIENCE]. Objective: [OBJECTIVE]. Generate the headline, primary text, CTA, visual direction, and recommended aspect ratio.
Analyze Competitor Ads
ResearchResearch competitor advertising strategies and identify creative opportunities
Analyze these competitor advertisements and identify their main offers, messaging patterns, creative formats, hooks, CTAs, and visual strategies. Then suggest 5 opportunities for our brand to create differentiated advertising. [PASTE COMPETITOR ADS OR DATA]
🔗 Integrations (7)
Meta Ads
advertising
Connect Meta advertising accounts to import performance data, analyze creatives, and export ads
TikTok Ads
advertising
Connect TikTok advertising accounts for creative analysis, performance insights, and ad workflows
Google Ads
advertising
Connect Google Ads accounts to analyze advertising performance and supported creative formats
LinkedIn Ads
advertising
Connect LinkedIn advertising workflows and use campaign data for creative insights
YouTube
advertising
Support advertising workflows and creative formats for YouTube campaigns
Google Cloud
cloud
Pencil is available through Google Cloud Marketplace for enterprise procurement and deployment
MCP
protocol
Supports AI-agent workflows and integrations with connected tools through modern agent infrastructure
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⚠️ Limitations
- •Full platform access requires a paid subscription after the limited free trial experience
- •Generation usage is limited by plan and model-specific generation costs
- •Creative quality depends heavily on the quality of brand assets, product references, and campaign inputs
- •Some advanced governance, bulk generation, and enterprise features require higher-tier plans
- •AI-generated advertising content should be reviewed by humans before publishing