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Frase

by Frase

AI WritingAI WritingAI SEOAI ResearchAI Content OptimizationAI MarketingAI Agent

AI SEO platform for researching, writing, optimizing, publishing, and monitoring content for Google and AI search.

Frase is an AI-powered SEO and content optimization platform designed for marketers, writers, publishers, and SEO teams. It researches search results, identifies topics and questions covered by competing pages, creates content briefs, drafts articles in a brand voice, and scores content for traditional SEO and AI search visibility. Frase also provides AI Visibility tracking, content monitoring, internal linking suggestions, content opportunities, programmatic SEO, content atomization, and publishing integrations for WordPress, Webflow, Sanity, Wix, and FraseCMS. Its AI Agent can research, draft, optimize, and prepare content for publishing.

Provider

Frase

Category

AI Writing

Available On

Web, API, MCP, CLI

Launched

Jan 2017

Use Cases

SEO, Content Marketing, Blogging, Content Writing

Best For

SEO teams, content marketers, agencies, and publishers creating and optimizing content for Google and AI search

✨ Features (15)

AI Content Research

Analyzes pages already ranking for a topic and identifies topics, subtopics, questions, and content gaps

AI Article Writer

Researches a topic and drafts complete articles using the selected brand voice

SEO Content Optimization

Scores content against competing search results and provides specific optimization recommendations

GEO Optimization

Scores content for signals that can help AI search engines understand and cite the content

AI Visibility

Tracks how a website or brand appears across supported AI search engines and monitors visibility changes

Content Guard

Monitors published pages for ranking or traffic decay and proposes content fixes

Brand Voice

Learns a team's writing style from examples and applies the selected voice to generated content

Content Opportunities

Identifies content opportunities using search data, competitor gaps, and declining pages

Topic Clusters

Maps pillar topics and supporting content to identify missing subtopics and content opportunities

Internal Linking

Suggests relevant internal links while creating and optimizing content

Content Atomization

Repurposes existing content into channel-specific posts and snippets

AI Agent

Uses natural-language instructions to research, draft, score, and prepare content for publishing

CMS Publishing

Publishes content directly to WordPress, Webflow, Sanity, Wix, and FraseCMS

Frase Answers

Adds a conversational widget to a website that answers visitor questions from the site's own content

AI Article Images

Can generate a hero image and in-content visuals as part of supported article workflows

💰 Pricing

✓ Free Plan

✓ Free Trial

✓ Paid Plan

✓ Enterprise

Starting Price

$39/month billed yearly

Billed monthly

API Pricing

API access is included in paid plans; additional usage can be billed as optional pay-as-you-go on Professional and Scale plans.

💬 Prompt Library (5)

Create SEO Brief

Writing

Create a structured SEO content brief before writing

Create a detailed SEO content brief for the keyword [KEYWORD]. Analyze the search intent, important topics and subtopics, questions to answer, recommended structure, internal linking opportunities, and content gaps competitors may have.

Write SEO Article

Writing

Generate a search-focused long-form article

Write a comprehensive SEO article about [TOPIC] for [TARGET AUDIENCE]. Use a clear H1, logical H2 and H3 sections, answer important search questions, include practical examples, and maintain a natural expert tone.

Optimize Existing Content

Writing

Find optimization opportunities in existing content

Analyze this existing article for SEO and AI search visibility. Identify missing topics, unanswered questions, weak sections, opportunities for internal links, and specific improvements that can make the content more useful and comprehensive.

[PASTE ARTICLE]

Content Research

Research

Research a topic before creating SEO content

Research [TOPIC] for an SEO content project. Identify the main search intent, important subtopics, frequently asked questions, competing content angles, useful statistics, and information that should be covered in a comprehensive article.

Build Topic Cluster

Research

Plan a complete topical content structure

Create a complete topic cluster around [MAIN TOPIC]. Identify one pillar page, supporting articles, related subtopics, search intent for each page, and internal linking relationships between the pages.

🔗 Integrations (7)

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⚠️ Limitations

  • •Frase is primarily an SEO and content platform rather than a general-purpose conversational AI assistant
  • •Advanced features, higher usage limits, and additional team capabilities require paid plans
  • •Monthly article, audit, AI generation, domain, and seat limits vary by plan
  • •AI-generated content may contain factual errors and still requires human review
  • •AI Visibility coverage varies by subscription tier and supported AI engines
  • •Optional pay-as-you-go charges can apply on Professional and Scale plans when enabled
  • •SEO and GEO scores are optimization indicators and do not guarantee search rankings or AI citations

📚 Sources