Frase
by Frase
AI SEO platform for researching, writing, optimizing, publishing, and monitoring content for Google and AI search.
Frase is an AI-powered SEO and content optimization platform designed for marketers, writers, publishers, and SEO teams. It researches search results, identifies topics and questions covered by competing pages, creates content briefs, drafts articles in a brand voice, and scores content for traditional SEO and AI search visibility. Frase also provides AI Visibility tracking, content monitoring, internal linking suggestions, content opportunities, programmatic SEO, content atomization, and publishing integrations for WordPress, Webflow, Sanity, Wix, and FraseCMS. Its AI Agent can research, draft, optimize, and prepare content for publishing.
Provider
Frase
Category
AI Writing
Available On
Web, API, MCP, CLI
Launched
Jan 2017
Use Cases
SEO, Content Marketing, Blogging, Content Writing
Best For
SEO teams, content marketers, agencies, and publishers creating and optimizing content for Google and AI search
✨ Features (15)
AI Content Research
Analyzes pages already ranking for a topic and identifies topics, subtopics, questions, and content gaps
AI Article Writer
Researches a topic and drafts complete articles using the selected brand voice
SEO Content Optimization
Scores content against competing search results and provides specific optimization recommendations
GEO Optimization
Scores content for signals that can help AI search engines understand and cite the content
AI Visibility
Tracks how a website or brand appears across supported AI search engines and monitors visibility changes
Content Guard
Monitors published pages for ranking or traffic decay and proposes content fixes
Brand Voice
Learns a team's writing style from examples and applies the selected voice to generated content
Content Opportunities
Identifies content opportunities using search data, competitor gaps, and declining pages
Topic Clusters
Maps pillar topics and supporting content to identify missing subtopics and content opportunities
Internal Linking
Suggests relevant internal links while creating and optimizing content
Content Atomization
Repurposes existing content into channel-specific posts and snippets
AI Agent
Uses natural-language instructions to research, draft, score, and prepare content for publishing
CMS Publishing
Publishes content directly to WordPress, Webflow, Sanity, Wix, and FraseCMS
Frase Answers
Adds a conversational widget to a website that answers visitor questions from the site's own content
AI Article Images
Can generate a hero image and in-content visuals as part of supported article workflows
💰 Pricing
✓ Free Plan
✓ Free Trial
✓ Paid Plan
✓ Enterprise
Starting Price
$39/month billed yearly
Billed monthly
API Pricing
API access is included in paid plans; additional usage can be billed as optional pay-as-you-go on Professional and Scale plans.
More Info
View pricing page ↗💬 Prompt Library (5)
Create SEO Brief
WritingCreate a structured SEO content brief before writing
Create a detailed SEO content brief for the keyword [KEYWORD]. Analyze the search intent, important topics and subtopics, questions to answer, recommended structure, internal linking opportunities, and content gaps competitors may have.
Write SEO Article
WritingGenerate a search-focused long-form article
Write a comprehensive SEO article about [TOPIC] for [TARGET AUDIENCE]. Use a clear H1, logical H2 and H3 sections, answer important search questions, include practical examples, and maintain a natural expert tone.
Optimize Existing Content
WritingFind optimization opportunities in existing content
Analyze this existing article for SEO and AI search visibility. Identify missing topics, unanswered questions, weak sections, opportunities for internal links, and specific improvements that can make the content more useful and comprehensive. [PASTE ARTICLE]
Content Research
ResearchResearch a topic before creating SEO content
Research [TOPIC] for an SEO content project. Identify the main search intent, important subtopics, frequently asked questions, competing content angles, useful statistics, and information that should be covered in a comprehensive article.
Build Topic Cluster
ResearchPlan a complete topical content structure
Create a complete topic cluster around [MAIN TOPIC]. Identify one pillar page, supporting articles, related subtopics, search intent for each page, and internal linking relationships between the pages.
🔗 Integrations (7)
WordPress
cms
Publish optimized content directly to WordPress
Webflow
cms
Publish content to Webflow websites
Sanity
cms
Publish content to Sanity-powered websites
Wix
cms
Publish content directly to Wix websites
FraseCMS
cms
Frase's hosted CMS for publishing and managing optimized content
MCP
protocol
Use Frase through an MCP server from supported AI assistants and developer tools
API
api
Connect Frase capabilities with custom workflows and automation
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⚠️ Limitations
- •Frase is primarily an SEO and content platform rather than a general-purpose conversational AI assistant
- •Advanced features, higher usage limits, and additional team capabilities require paid plans
- •Monthly article, audit, AI generation, domain, and seat limits vary by plan
- •AI-generated content may contain factual errors and still requires human review
- •AI Visibility coverage varies by subscription tier and supported AI engines
- •Optional pay-as-you-go charges can apply on Professional and Scale plans when enabled
- •SEO and GEO scores are optimization indicators and do not guarantee search rankings or AI citations
📚 Sources
- https://www.frase.io(official)
- https://www.frase.io/pricing(official)
- https://www.frase.io/features(official)
- https://www.frase.io/features/seo-content-optimization(official)
- https://www.frase.io/ai-article-writer(official)